Instagram Privacy Notice

212 Renovations Group, LLC · Effective 27 August 2026

This notice explains what happens to messages and comments you send to our Instagram account, @212renovations. It supplements our general Privacy Policy and covers only Instagram.

212 Renovations Group, LLC is a design-build renovation and custom millwork company at 284 Meserole Street, Brooklyn, NY 11206. We use an internal staff tool to read and answer Instagram messages so that enquiries reach whoever can actually answer them. The tool is used only by our own employees, on our own Instagram account. It is not offered to the public and there is no signup.

1. What we collect

If you send us a direct message, comment on one of our posts, or mention us, we may store:

Your Instagram username, and the public display name and profile picture on that account
The content of the messages, comments or mentions you send us, and our replies
The time each one was sent
Internal notes our staff add while handling your enquiry, such as who it was assigned to

We receive this from Meta’s Instagram API, with your message. We do not collect your email address, phone number, contact list, or anything else from your Instagram account, and we cannot see your activity anywhere else on Instagram.

2. Why we use it

To read your enquiry, route it to the right person, answer you, and keep track of whether you have been answered. That is the whole purpose.

We do not sell your information. We do not use it for advertising or ad targeting, we do not add you to a mailing or SMS list on the strength of a DM, and we do not share it with third parties for their own purposes.

3. Who can see it

Office staff at 212 Renovations Group who handle customer enquiries. Access requires a Hub account and the relevant permission; it is not public inside the company.

4. Automated drafting, and the one processor involved

To help staff reply quickly, our tool can produce a suggested reply. To do that, the text of your conversation and your Instagram username are sent to Anthropic, the provider of the Claude AI model, which processes them on our behalf and returns suggested wording.

Nothing is sent to you automatically. A member of staff reads every suggestion, edits it, and decides whether to send it. No reply reaches you without a person choosing to send it.
Anthropic acts as our processor for this. Under the commercial API terms we use, material sent to them is not used to train their models.
No decision affecting you is made by an automated system. The AI only proposes wording.

5. How long we keep it

Instagram conversations and comments are deleted automatically 90 days after their last activity. You do not need to do anything for that to happen.

If you become a customer, information you gave us may be carried into your project records and kept for as long as our general Privacy Policy and the law require — but that is your project file, not your Instagram thread.

6. Your choices

Deletion. You can ask us to erase your data at any time — see our Instagram Data Deletion Instructions.
Access or correction. Email us and we will tell you what we hold about you, or correct it.
On Instagram itself. You can delete your messages and comments in the Instagram app, and review the apps connected to your account in Instagram’s settings. Instagram is run by Meta, not by us, so our copy and theirs are separate.

We will never ask you for a password, a payment card, or an identity document in an Instagram message. If someone claiming to be us does, it is not us.

7. Changes

We may update this notice. Changes are posted on this page with a revised effective date.

8. Contact

212 Renovations Group, LLC — 284 Meserole Street, Brooklyn, NY 11206 — Phone: 212-328-0136 — Email: office@212renovations.com